Bringing New Life with ThinQ
ThinQ is the brand of LG that brings together AI products and services as well as those with connectivity capabilities.
It elevates your quality of life with Smart/AI-powered appliances and electronics.
LG ThinQ will evolve over time by learning about the user, connect seamlessly with customers’ lives and open up an eco-system of innovation made stronger by partnerships and cooperation.
I.P. Park
CTO, LG Electronics


EVOLVE
The more you use LG ThinQ,
the better it works.


CONNECT
Seamless connectivity
wherever you go.


OPEN
Collaboration with partners
for the best experience.
New Home Powered by ThinQ
Why ThinQ Platform
ThinQ Platform is an enabling technology to achieve ThinQ's vision, and it consists of AI, Cloud, and Analytics.
It is a foundation for all our Smart/AI-powered products, services, and solutions.
You can realize innovations at home and beyond with ThinQ Platform.

Evolving Intelligence
Learns and evolves through interaction with the user and proposes suitable solutions for the user.
Seamless Experience
Makes it possible to eliminate the traditional constraints of space and time and creates a seamless living experience.
Open Collaboration
Creates a synergy effect with external partners and developers to accelerate the development of the AI and connectivity technology.

Create values using the analytic data generated by ThinQ Platform
Levels of AI Experience
The levels are designed to guide the industry players on how to approach the application of this exciting technology.
Each level represents a step-change in Smart/AI-powered products and services to provide new benefits to users and society.
Level 1

EFFICIENCY
Level 2

PERSONALIZATION
Level 3

REASONING
Level 4
